About vBriefings - vBriefings

BRIEFINGS — NOT ESSAYS

We Help People Talk to People

What we do:

We help people talk to people about veganism and animal ethics, and provide a safe place for the exploration of related topics.

How we do it:

By providing a knowledge-base of consistently structured briefings which answer objections, explore related topics, and provide guidance and resources for advocacy.

Our Briefings…

In General…

Our briefings are written for a general audience but constructed in a manner useful for advocacy. They are consistently structured, succinct, and to the point.

Each briefing will provide additional content and media for advocacy and outreach.

The Plan

Our plan to produce briefings on a wide range of topics will make this site a comprehensive resource for veg-curious visitors and the vegan community.

We’ve only just begun.

Learn about our Five Year Plan.

BRIEFINGS — NOT ESSAYS

Structured Briefings on Animal Ethics and Veganism

Our briefings are written for a general audience but constructed in a manner useful for advocacy. They are consistently structured, succinct, and to the point.

Each briefing will provide additional content and media for advocacy and outreach.

Our plan to produce briefings on a wide range of topics will make this site a comprehensive resource for veg-curious visitors and the vegan community.

We’ve only just begun.

Learn about our Five Year Plan.

What Makes Us Unique

A Knowledge-Base

Our topics are organized as a hierarchical knowledge-base, allowing you to quickly navigate and find the information you need. Top-level sections include:

Living Vegan
Answering Objections
Ethics and Philosophy
Animals and Exploitation
Human Health
Environment
Advocacy

Structured Briefings

Our briefings use consistent top-level headings with concise bullet points, fostering familiarity and directness. Headings include:

Context
Key Points
Counterclaims (addressed)
Supplementary Information
Further Study
Advocacy Resources
Footnotes

Advocacy Resources

Our structured briefings are accompanied by a rich variety of tools to help with your advocacy and outreach. These include:

Social Sharing Image
Memes and Infographics
Flashcards
Presentation Slides
Companion Videos
Advocacy Notes and Tips

Visitor Personas

The Veg-Curious

The Veg-Curious are are intrigued by the compelling arguments supporting veganism but are wary of the misinformation that seems to be rampant.

They want a trustworthy non-judgmental website that offers concise, logical, evidence-based information on the ethical, environmental, and health-related aspects of veganism.

The Everyday Vegan

Everyday Vegans sometimes find themselves in situations where they need to counter false information, answer specific objections to veganism, or defend their dietary choices.

They want a reliable website which they can use themselves and can also send others to—a site that educates and provides credible sources.

The Advocate

Committed Advocates have a passion for speaking with others about the consequences of animal exploitation and are eager to elevate their skills.

They would appreciate outreach tips, visuals to share and amplify their message, flash cards to help commit key points to memory, and slides to craft the perfect presentation.

Our Mission and Vision

Mission

To educate conscientious individuals on the devastating and far-reaching consequences of animal exploitation by providing and publicizing well-organized, consistently-structured information, including guidance and education on taking action.

Vision

A world where informed choices lead to a more just and compassionate world, benefiting both human and non-human animals, fostering environmental sustainability and promoting healthier lifestyles.

GREG FULLER

A Word From Our Founder

“I have spent years traveling across the United States, volunteering at outreach events, working festivals, doing tabling, and giving talks.

“During that time, I have had literally hundreds of conversations on veganism and animal rights, answering objections and covering various topics.

“It was from these direct experiences that I envisioned the concept for this site. This is the site I wanted then, and from conversations with other activists over the years, I know that the need for this resource is real.”

Since I started developing this platform, it has been refined and tweaked many times based on feedback from my advisors. Thanks to everyone who contributed.

We Serve All Sentient Beings

Frequently Asked Questions

Non-violence.
- We are non-violent in word, action, and thought.
Anti-Oppression.
- Although we focus on animal rights, we’re against all forms of oppression—not just speciesism.
- We recognize that the underlying foundations of oppression are the same irrespective of who is being oppressed.
Creativity.
- Passion and effectiveness—together—create change. Every effective idea is welcome.
Education.
- Those who don’t know can’t do better.
- Let’s inform.
Factual accuracy.
- The truth needs no embellishment.
Togetherness.
- Our strength is our connectedness, numbers, and teamwork.
Respect for non-vegans.
- Respect for animals doesn’t mean disrespect for humans.
Justice AND compassion
- To some, veganism is justice; to others, veganism is love. That’s fine.
Integrity
- We strive for honesty, ethical behavior, and accountability in all actions and decisions.

We do consider ourselves to be an animal rights organization— and more. We are also concerned about the detrimental impacts of animal exploitation on humanity and the environment.

These causes are complementary, and here is how they are related:

The environmental devastation caused by animal agriculture and the ability of a plant-based vegan diet to lower the risk of chronic disease often serve as doors to veganism. Once people have gone through either or both of those doors, they are often more receptive to the ethical message of veganism.
Disinformation surrounding these topics is often promoted by animal agriculture, the agents of animal agriculture, and those seeking to carve out an audience as social influencers. This disinformation serves to keep well-intended people from considering veganism. We need to counter that.

That said, we believe veganism is primarily a position grounded in ethics, and that ethics provide the strongest argument for living vegan.

Also, it perhaps should be noted that many vegans, perhaps the majority, are also environmentalists and health-conscious.

By promoting veganism, we are not only helping non-human animals, we are helping humans, and we are helping the environment that sustains both humans and other animals.

The phrase “animal rights” is often used as an umbrella term that encompasses not only a rights-based approach but also other ethical frameworks such as utilitarianism and virtue ethics.

It seems likely that any of these frameworks, if taken to their logical conclusion in regards to animal exploitation, would result in a world where veganism was the dominant ethos.

We are primarily focused on ethical considerations and therefore have no need to claim that a strict vegan diet is the only way to be healthy. We do see a need to counter misinformation and disinformation that might compel some people to reject veganism. And we certainly don’t want to be guilty of spreading falsehoods ourselves.

There seems to be a scientific consensus that plant-based diets are effective at lowering the risk of many chronic diseases, and have other health benefits as well. (We will have briefings on this.)

But that’s not to say that veganism can cure all. We are cautious about who we quote and seek to guard against hyperbole, cherry-picking, and unfounded claims.

For our website to have maximum utility, it needs to offer vBriefings on a wide range of topics. We have identified over 100 topics we need to cover initially.

Each vBriefing is a production in itself, involving not just research, writing, and editing, but also the creation of videos, flash cards, slides, memes, and infographics.That takes time.

Content is being migrated from that site to vBriefings, and rewritten to conform to current standards.

Once all the content is migrated, attempts to access pages in justiceforanimals.org will redirect to vbriefings.org

Testimonials

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Donate / Contact / Subscribe

Your donation will help us fulfill our mission of providing and publicizing clear, concise, and evidence-based briefings on a wide range of topics related to veganism and animal ethics, as well as the accompanying videos, infographics, slides, and flashcards.

See our five year plan for details.

Note: The name Givebutter is a takeoff on Give Better. They have no affiliation with the dairy industry.

Please contact us if you see a problem or have a suggestion. You comments will be carefully considered.

We can be reached at:
support @ vbriefings.org